The Business of Olympic Games Sponsorship
Incentives and Rewards
Εκδότης:
Εκδόσεις Κέρκυρα - Economia Publishing
Έτος:
2004
ISBN:
9789608386068
Σελίδες:
244
Εξώφυλλο:
Σκληρό
Τιμή εκδότη:€20,00
Η τιμή μας: €18,00
The Business of Olympic Games Sponsorship
[...]This book provides many leads for a more in-depth study of the wilde-ranging effects of the Athens Olympics. Once the Games have ended, challenges, achievements, opportunities - gained and lost - will be placed under the microscope of history.
"The business of Olympic Games sponsorship: Incentives and rewards" takes a close and careful look at the relationship that exists between companies and the Olympic Movement. It seems that corporate support has become an integral part of the Game's existence.[...]
[...]This book provides many leads for a more in-depth study of the wilde-ranging effects of the Athens Olympics. Once the Games have ended, challenges, achievements, opportunities - gained and lost - will be placed under the microscope of history.
"The business of Olympic Games sponsorship: Incentives and rewards" takes a close and careful look at the relationship that exists between companies and the Olympic Movement. It seems that corporate support has become an integral part of the Game's existence.[...]
| Τίτλος βιβλίου: | The Business of Olympic Games Sponsorship | ||
|---|---|---|---|
| Υπότιτλος βιβλίου: | Incentives and Rewards | ||
| Εκδότης: | Εκδόσεις Κέρκυρα - Economia Publishing | ||
| Συντελεστές βιβλίου: | Μπενέκη, Ελένη (Συγγραφέας) Καψή, Νέλλη (Συγγραφέας) | ||
| ISBN: | 9789608386068 | Εξώφυλλο βιβλίου: | Σκληρό |
| Στοιχεία έκδοσης: | Απρίλιος 2004, 1η έκδοση | Διαστάσεις: | 28x23 |
| Κατηγορίες: | Γενικά Βιβλία > Αθλητισμός | ||
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